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PR doesn’t stand for Press Release
An article in a UK newspaper last year claimed more public relations professionals (aka PRs) and fewer journalists threatens democracy. As much as I’d love to wield that amount of power, I don’t think...
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Your tactics are keeping me awake
At 5.30am this morning I was thinking about an email I received the other day. It contained a PR action plan that went something like this: - Write media release - Develop profile...
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